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"Mad Men" Frequency A Hit On Madison Avenue
NEW YORK (Hollywood Reporter) – Two-time play array Emmy leader "Mad Men" returned to AMC on Sunday night after a windstorm of previews and promotions in print, promote and online.
Despite all the courtesy and the show's abundant viewership, "Mad Men" has averaged far fewer viewers than alternative summer wire dramas similar to USA's "Burn Notice," and ad rates additionally are lower. An normal 30-second mark on first-run episodes of "Mad Men" fetches about $20,000-$25,000, according to a new traffic media inform -- not much, but it is a mixed of AMC's primetime movies.
AMC additionally bets that marquee shows progress its visibility, picture and value. "Shows similar to this assistance urge their branding, that increases their worth to multichannel operators," SNL Kagan researcher Derek Baine said. "They are anticipating with some-more strange high-profile programing, they can enlarge permit fees."
Ratings for Sunday's Deteriorate 4 premiere of "Mad Men" are approaching Monday. Deteriorate 3 premiered to 2.77 million viewers final August, and the deteriorate altogether averaged 1.8 million.
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Tags: amc, broadcast, drama series, mad men, madison avenue, promotions, whirlwind
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