George Steinbrenner Remembered By Yogi Berra, Jerry Seinfeld

NEW YORK — Yogi Berra vowed he would never talk to George Steinbrenner again after the owner fired him as Yankees manager 16 games into the 1985 season.

Fourteen years later, Steinbrenner apologized to Berra, and the two ended up close friends.

That's the way it was with "The Boss" – no middle ground.

"He said, 'It was the worst mistake in my life,'" Berra said Tuesday at his museum in New Jersey. "We became very good friends."

The 80-year-old Steinbrenner died in Tampa, Fla., early Tuesday after having a heart attack. Tributes came from Yankee greats to baseball executives to former President Bill Clinton and Jerry Seinfeld. He was described only in superlatives – the way he would have liked it.

"I think he's a father figure to everyone that was in our organization in the past or present, because he really took care of his players," Yankees captain Derek Jeter said.

Flags were lowered to half-staff at New York's City Hall and a marquee outside the $1.5 billion Yankee Stadium – "the house that George built" – honored "George M. Steinbrenner III, 1930-2010."

Steinbrenner's bluster made him as famous as many of his players, a fixture on the back pages of the New York tabloids. He was even lampooned on "Seinfeld," a No. 1 television show in the 1990s. And Steinbrenner got a laugh out of the bumbling portrayal, voiced by the show's executive producer Larry David.

"Who else could be a memorable character on a television show without actually appearing on the show? You felt George even though he wasn't there," said Seinfeld, the star and co-creator of the show. That's how huge a force of personality he was."

His players felt the outsized personality in many ways.

Those who put on the pinstripes were paid handsomely, but they knew the expectations that came with the paycheck were more intense than anywhere else.

"I remember my first, second year, I was on third base and got doubled off on a line drive in the infield and we won the game. After the game he was yelling at me for, 'Don't ever get doubled off again,'" Jeter said. "We won the game, but he expected perfection, and that rubbed off. And whether it was the players, the front office, the people working at the stadium, didn't make a difference. He expected perfection."

Paul O'Neill, a fellow native Ohioan, was one of Steinbrenner's favorites during the championship run of the late 1990s and 2000 because of his intense demeanor and scrappy style of play. Steinbrenner, a former football coach, bestowed upon him the highest form of praise, calling him a "warrior."

"I think our careers, our mindset, our lives changed because of his being our owner," said O'Neill, now an analyst for the Steinbrenner created YES Network. "He kept that urgency of winning every single day, the expectation of winning. You can talk about that, but to truly believe it is different things."

Buck Showalter, manager of the Yankees from 1992-95, added: "He made me very accountable. You know the job description going in. That's why you don't complain about it."

Steinbrenner's autocratic leadership style was apparent from the very beginning.

In 1960, when he was owner of his then-hometown's Cleveland Pipers of the American Basketball League, Steinbrenner handed out his first pink slip – he changed managers 21 times and got rid of more than a dozen general managers with the Yankees.

The first victim was GM Mike Cleary:

"He came in and said, 'You're fired'," Cleary recalled. "I said, 'I quit.' Later we became good friends."

Dave Winfield saw the worst in Steinbrenner, who was suspended from baseball for 2 1/2 years after paying a self-described gambler to dig up dirt on the left fielder in the 1980s.

"George was a man of contrasts. He did things he wasn't proud of, but there's nobody on this Earth that has not done things they're not proud of," said Winfield, at the All-Star game in Anaheim, Calif.

But he insisted: "He'll be missed as an icon in this sport, in this game. The history of the sport is gone. Let's just remember good things about him."

Reinforcing that was Red Sox CEO Larry Lucchino, who dubbed the Yankees the "Evil Empire" after Steinbrenner's Yankees outbid Boston for Cuban defector Jose Contreras.

"George Steinbrenner was one of the most important people in the history of the game, and his impact touched all aspects of the business of baseball," the Red Sox president said. "He had a giant heart, often well hidden from public view."

Not as well known and something he kept out of the news, Steinbrenner was a contributor to many charities – especially in his adopted hometown of Tampa. And he supported many causes.

Steinbrenner had no connection to Virginia Tech, but after a gunman killed 32 students on the campus in 2007 he donated $1 million to the "Hokies Spirit Memorial Fund" and sent the Yankees to Blacksburg, Va., for an exhibition game.

"To respond to a need as he did and put it into action tells me everything about what kind of a human being he was," Virginia Tech baseball coach Pete Hughes said. "It was an immediate response, too, by him – 'How can we help them?' – and within 24 hours, the logistics of that game was being talked about."

A graduate of Williams College, Steinbrenner, nonetheless, funded the Ohio State marching band for years – his name is on a campus building.

"Mr. Steinbrenner and his wife were the driving force behind the new marching band facility in Ohio Stadium," said Jon Waters, assistant band director. "We will always remember George Steinbrenner's love of music and his love of the Ohio State University marching band."

He was charitable with his time and money before he became the Yankees owner in 1973.

"I met George when I was 9 years old on a baseball field in a Cleveland public park. I prefer to remember him as a young man who encouraged girls and boys to play sports with enthusiasm, skill and courage," said Donna E. Shalala, University of Miami President and former Clinton cabinet member, of the man who taught her how to slide.

Steinbrenner was such an outsized figure that even President Bill Clinton had some fun with his blustery persona when the Yankees visited the White House after their 1999 World Series championship.

"On that day at the White House, as we walked out on the South Lawn together and the band struck up 'Hail to the Chief,' Bill playfully reminded George, 'Don't get any ideas, it's not for you,'" recalled Hillary Clinton, the former first lady and current secretary of state. "But George always had his own song. They say that if you can make it in New York, you can make it anywhere, and nobody knew that as well as George Steinbrenner."

___

AP Baseball Writer Janie McCauley in Anaheim, Calif., and AP Sports Writers Tom Withers in Westlake, Ohio, Hank Kurz Jr. in Richmond, Va., and Ronald Blum and Rachel Cohen, in New York, contributed to this report.

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Quotes from Yogi Berra

Why do people even subject which Yogi Berra is the biggest catcher of all time? For Example, Bench has a .267 carrer batting normal Berra has a .285. Bench had 1,376 R.B.I.'s Berra had 1430. Bench won two universe array Berra won 10. Bench won two M.V.P.'s Berra won three. See my point? Berra by far is improved afterwards Bench. Dont you agree? Carlton fisk batted .269, had a .341 O.B.P. had 1,330 R.B.I's and won the bullion glove once. How is he the many appropriate catcher? Roy Campanella hit .276, had 242 home runs and 856 R.B.I.'s, yes even if he played longer at the rate he was personification he would substantially not have the same numbers as Berra. Oh, and Campanella never won a Bullion Glove. Yes, Bench was a higher defender (better afterwards Berra) but Berra was a O.K. fielder but got on bottom some-more times afterwards Bench. Yes, I assimilate winning a Universe Array is a group bid but but the Yankees Berra the Yankees wouldnt win 10 universe series. Berra olny struck out 414 times in his carrer with 7555 atbats. Does he not have the many Universe Array hits? Also Yogi Berra wasnt a bad defender! He played 148 uninterrupted diversion but creation a error. A catcher record.

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