What are the main duties for a product marketing manager?

24 Nov
2009
advertisement

I am just wondering about some following questions about the position of product marketing manager:
what are the differences between a general marketing plan and the marketing plan made by the product marketing manager?
I am talking about the ERP software product .
For example,do the marketing objectives contain only the finacial figures (which is in tune with traditional marketing theory)when a product marketing manager making marketing plan.

Related posts:

  1. What questions should we be asking the GM Marketing for our marketing assignment requiring a product launch?
  2. I would like to become a marketing manager, what steps should I take? What is being a marketing manager like?
  3. What does a marketing manager do, and how do you become one?
  4. What are some different marketing business professions?
  5. What is more important: sales and marketing, or the actual product being sold?

2 Responses to What are the main duties for a product marketing manager?

Avatar

cindy

November 24th, 2009 at 11:49 am

their main duty is to market products.and the more products they market the more money they make

Avatar

Gabrielle

November 24th, 2009 at 12:00 pm

in the business I work in, the marketing managers are those that are responsible for analyzing the market needs. they take that information to the product marketing manager. the product marketing manager determines if there is a product that already exists that can serve the new need or if a new product must be developed. if a new one needs to be developed, the product marketing manager works with technical to develope the new product. after development, the product marketing manager and the marketing manager work together to develop the general marketing plan. it is usually led by and the decision making is given to the product marketing manager. but it’s the marketing manager’s duty to implement the marketing plan.

top