I think I know what you are asking, in most cases the marketers will bring a product to the market and merchandise it as they wish. Having said that many companies hold the right o approve any advertisement that brings their product to the fore front. Usually they want to make sure that the product isn’t misrepresented to the public. An example of this was shortly after Smokey and the bandit was released some advertisers were trying to sell the Pontiac like the Bandit drove and young folks would buy the car and wanted it to do what they saw it do in the movie and what it was advertised to do on TV. General Motors stopped this very quickly
As for the advertising that the business does, it isn’t referred to as a marketer but is called public relations more common it is called PR
Basically, the business will go to the marketing or advertising agency with what they want to achieve from their campaign, what the company is and what it is about, the agency will be very thorough in getting the information they need to come up with something brilliant. The agency will then come to the business with their brilliant idea that will make everyone want a piece of this business, and if you agree with it, it will go ahead. If you completely disagree with it, they will come up with something else, if you want something changed, they will change it. Easy really The business is the agencies client.
Enter the ‘dragons den’ bud, you’d have gleaned all ya want 2 know about this subject from watching that programme, personally don’t give a stuff about it, take care!….
3 Responses to How do businesses and Marketing agencies work together?
ffperki
November 22nd, 2009 at 7:59 am
those marketing agencies are also business.
I think I know what you are asking, in most cases the marketers will bring a product to the market and merchandise it as they wish. Having said that many companies hold the right o approve any advertisement that brings their product to the fore front. Usually they want to make sure that the product isn’t misrepresented to the public. An example of this was shortly after Smokey and the bandit was released some advertisers were trying to sell the Pontiac like the Bandit drove and young folks would buy the car and wanted it to do what they saw it do in the movie and what it was advertised to do on TV. General Motors stopped this very quickly
As for the advertising that the business does, it isn’t referred to as a marketer but is called public relations more common it is called PR
Biggles
November 22nd, 2009 at 8:15 am
Basically, the business will go to the marketing or advertising agency with what they want to achieve from their campaign, what the company is and what it is about, the agency will be very thorough in getting the information they need to come up with something brilliant. The agency will then come to the business with their brilliant idea that will make everyone want a piece of this business, and if you agree with it, it will go ahead. If you completely disagree with it, they will come up with something else, if you want something changed, they will change it. Easy really
The business is the agencies client.
slippery magoo
November 22nd, 2009 at 8:27 am
Enter the ‘dragons den’ bud, you’d have gleaned all ya want 2 know about this subject from watching that programme, personally don’t give a stuff about it, take care!….